Privacy Policy
Effective Date: September 19, 2026
Last Updated: September 19, 2026
At Lodi Orthodontics ("we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us through our website, https://www.lodiortho.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
Information We Collect
Lodi Orthodontics may collect personal information that you voluntarily provide to us when you express an interest in obtaining information about our orthodontic services, schedule a consultation, fill out a contact form, or sign up for our patient portal. This may include:
- Contact information: name, email address, phone number, and mailing address
- Health and appointment information: details regarding your orthodontic inquiries, appointment preferences, or notes submitted via contact forms (please note: sensitive medical details should not be sent via standard web forms)
- Technical data: IP address, browser type, device information, and pages visited through cookies and analytics tools
Sources of Information
We may collect personal information:
- Directly from you
- Automatically from your browser or device
- From service providers that support scheduling, communications, analytics, advertising, security, payments, or website operations
- From social networks or review platforms when you interact with our public profiles
- From another person acting on your behalf, subject to applicable authorization and verification requirements
How We Use Information
We use the information we collect to:
- Respond to your inquiries, schedule consultations, and manage appointments
- Send administrative information, such as appointment reminders, changes to our terms, or patient portal updates
- Improve our website functionality, user experience, and marketing efforts (such as analyzing visitor traffic)
- Comply with legal and regulatory obligations, including healthcare privacy laws where applicable
Consent and Opt-In for SMS Messaging
By providing your mobile number, you expressly consent to receive text messages from Lodi Orthodontics. These messages may include appointment confirmations, follow-ups, practice updates, and promotional offers. Message frequency may vary. Standard message and data rates may apply.
You can opt in to receive SMS messages through:
- Completing an online or in-office registration form
- Checking an opt-in box on our website or patient portal
- Confirming via a double opt-in SMS verification message (if applicable)
Opt-Out Policy
You can opt out of receiving SMS messages at any time by:
- Replying "STOP" to any text message you receive from us
- Contacting our office at (209) 334-9490
- Updating your communication preferences in our patient portal (if applicable)
After opting out, you will no longer receive SMS messages from Lodi Orthodontics, except for responses confirming your opt-out request.
How We Disclose Information
We may disclose personal information to:
- Website hosting, maintenance, security, backup, and content-delivery providers
- Form, appointment scheduling, patient portal, payment, financing, email, telephone, and SMS providers
- Analytics, advertising, and campaign-measurement providers, subject to the choices and restrictions described below
- CAPTCHA, fraud-prevention, mapping, video, translation, review, and social-media providers when their features are used
- Professional advisers, regulators, law enforcement, courts, or other parties when reasonably necessary to comply with law or protect rights and safety
- A successor or participant in a merger, acquisition, financing, reorganization, or transfer of all or part of the practice, subject to applicable law
Cookies and Tracking Technologies
We use cookies and similar tracking technologies (such as Google Analytics or advertising pixels) to gather information about your browsing activities on our website. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our site may not function properly
Data Security
We take the security of your personal information seriously. We implement administrative, technical, and physical security measures to protect your phone number and other data from unauthorized access, disclosure, or misuse. Our SMS communications are conducted through compliant platforms that adhere to industry standards for data protection.
Data Retention and Deletion
We retain your contact information for as long as necessary to provide services to you. If you wish to have your mobile number removed from our database, please contact us at smile@lodiortho.com. We will process deletion requests in accordance with applicable regulations.
Children's Privacy
Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information online directly from a child under 13 without legally sufficient permission. A parent or legal guardian may submit information to request dental care for a minor.
Do Not Track
Some browsers offer a "Do Not Track" setting. Because there is no uniform industry standard for interpreting that signal, our website does not currently respond to Do Not Track signals. We do, where required by applicable law, process recognized opt-out preferences signals such as Global Privacy Control.
Third-Party Tracking
Approved third parties may collect information about your activity over time and across websites when their analytics, advertising, embedded-content, or security technologies operate on our website.
Additional California Privacy Rights
If and to the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to Lodi Orthodontics and to the information at issue, California residents may have rights to know, access, correct, or delete certain personal information; to receive information about collection, use disclosure, sale, or sharing; to opt out of sale or sharing; to limit certain uses of sensitive personal information; and to receive equal service without unlawful discrimination for exercising a privacy right.
HIPAA and California medical information exemptions may apply to some patient information. Those exemptions do not necessarily apply to all information collected through the website.
Changes to This Policy
Lodi Orthodontics reserves the right to modify this Privacy Notice at any time. Updates will be posted on our website, and we encourage you to review this policy periodically.
We will alert you to any changes by updating the "Last Updated" date of this Privacy Policy. Changes or modifications will be effective immediately upon posting. You waive the right to receive specific notice of each changes.
By continuing to use the Site after changes are posted, you acknowledge and accept the updated Privacy Policy.
Third-Party Websites
Our Site may contain links to external websites not operated by us. Once you leave our Site, this Privacy Policy no longer applies, and we are not responsible for the privacy practices of third parties.
Security of Your Information
We implement reasonable administrative, technical, and physical security measures to protect your information. However, no system is 100% secure, and transmission over the internet is never fully private.
Options Regarding Your Information
If you no longer wish to receive marketing emails, you may:
- Click "unsubscribe" in any email
- Email us at smile@lodiortho.com
- Call us at (209) 334-9490
To stop receiving SMS messages, reply "STOP" to any message or contact our office.
CONTACT US
If you have any questions or comments about this Privacy Policy, please contact us at:
Lodi Orthodontics
1117 W Tokay St #B
Lodi, CA 95240
Phone: (209) 334-9490
Email: smile@lodiortho.com
